NFL
Built to Break. Born to Rise.
Summary
The NFL didn’t need another highlight reel. They needed a resurrection.
We partnered with Dion Jordan — former #3 overall pick — to tell the story of a man built for glory, broken by pressure, and reborn through grace. From the high of draft night to the silence of being written off, Dion’s story echoes far beyond football.
What we created wasn’t a comeback video. It was a cinematic testimony — raw, spiritual, and deeply human. A story for every man who’s ever been told “you’re done” — and every one who chooses to rise anyway.
Challenges
- Full creative direction, scriptwriting, and emotional structure
- Guided Dion through on-camera vulnerability and story arc
- Directed and produced a feature-style short film with cinematic realism
- Engineered emotional pacing and league-compatible post-production
- Cut social versions for viral verticals, YouTube, and athlete pages
Results
- 2.3M+ organic views across NFL, team, and athlete platforms
- 60K+ social shares, reposts, and organic remixes
- Featured on official NFL platforms, ESPN athlete threads, and athlete-focused YouTube series
- Opened doors for brand partnerships and mental health appearances for Dion Jordan
- Used as anchor content in Dion’s rebranding and speaking career
Pull Quote
“The world saw a wasted draft pick. We saw a man God wasn’t finished with yet.”
LPP Positioning
Not every story is about the win. Some stories are the war. We told one that brought 2.3 million people back into the fight.
